The Promise Of Pre-Spring

To mark the turn of  the season, expand your outlook with our guide to all the things to see, taste, create and visit over this transformative period.


Gather loved ones around a floral-filled table and serve seasonal ingredients for the perfect pre-spring gathering. Echo the passion and palette of Valentine’s Day with seasonal beetroot or fresh pomegranate. The vibrant, red fruit offers a rich history of symbolism. Hades, God of the underworld, used pomegranate seeds to trick Persephone into returning to the underworld for a few months of every year, a time which has come to be known as winter. The symbolic fruit signifies beauty, love, marriage, fertility, birth, rebirth, hope, prosperity and eternity.

If you’re in the mood for love, join us in February for a line-up of love-inspired events and workshops. From Valentine’s card-making to rose-petal reflexing, discover a calendar of happenings free to The Floristry members, as well as some non-member events. Book your spot online now.


Our limited-edition Valentine’s tote bags are back with a new design. This year receive a floral embroidered patch edition, free with all Valentine’s orders while limited stocks last.


Visit KBH.G in Basel to enjoy the final month of photography exhibition, Of Corse. Curated by Swiss photographer Chantal Convertini, it captures what nine artists, including The Floristry favourite Lena Aires, achieved during seven days in a remote house in Corsica. A tender collection and celebration of the female form. The exhibition runs until 12 February 2023.

Join Revd. Dr Ayla Lepine, curator of virtual exhibition Fruits of the Spirit: Art from the Heart hosted by London’s National Gallery, for a discussion titled Love in Focus. Taking Titian’s painting, ‘The Virgin suckling the Infant Christ’ (below), as its starting point, this session will explore the theme of love through works from the gallery’s collection. Join online on 14 February, 4 to 5pm GMT.

The Snow Moon on 5 February takes us through the cold season and towards the beginning of spring. In Korea, where February’s full moon is known as Daeboreum, many hike mountains despite the freezing temperatures in order to catch a glimpse of the first rise of the first full moon of the lunar new year. According to legend, the very first person to accomplish this feat will have their dearest wish come true.